Janet Stovall Harrell wins 2016 Apex Award of Excellence

An executive speech written by Janet Stovall Harrell, principal of The Point, received an Award of Excellence in Speech & Scriptwriting in the 2016 APEX Awards for Publication Excellence. Sponsored by Communications Concepts and in its 28th year, the annual awards program recognizes excellence in publishing by professional communicators. The winning speech, The Logistics of Staying Alive, was delivered by Romaine Seguin, President of UPS Americas… Read More

The one marketing message every HIT solution or service provider needs to deliver in 2014

New year, new trend reports. HIMSS just released one – 7 trends Healthcare Experts Anticipate in 2014. But all seven really boil down to just one – integration. For 2014, HIMSS predicts: #7: Better quality through transparency. In a value-based payment model, quality is currency, and patients and payers are saying, “Show me the money.”… Read More

Three things McDonald’s could learn from the ancient Greeks

On Christmas eve, Santa wasn’t the only one surreptitiously moving things around. McDonald’s shut down its McResource, a well-intentioned but poorly executed employee resource website. Though the digital firestorm of controversy is a hallmark of this age, there are at least three lessons to learn from philosophers of a much earlier time… 1. “Know thyself.” — Various… Read More

If you can’t dazzle them with brilliance…

…please don’t baffle them with buzz. Buzzwords — expressed to impress, to serve as flatterers for their mutterers, born in jargon, aspiring to neologism. And according to a recent article in Venture magazine, we’re in for a whole new batch of them in 2014. Data-driven? Prepare to be a ‘growth hacker’. Want your Samsung Galaxy to talk… Read More